We see sustainability….

… as the way to enable future generations to meet their needs as we have.

You will notice the word sustainable appears on our website a number of times. We see sustainability as the way to enable future generations to meet their needs as we have. That requires actions from the top of governments and businesses through to the general population. Actions that will stop the deterioration of our planet. We can all do our bit with some proactive lifestyle choices.

Here at Rude Eye, we try to be planet conscious by building sustainability into our business plan.

• We use recycled plastic for our frames, pouches and plastic bags. We don’t currently use recycled plastic for our lenses but we do keep asking the question.
• We use cardboard cartons to protect our glasses during delivery.
• Our office uses renewable generated electricity to run lighting and equipment and is heated using a carbon neutral source.
• We also offset our carbon footprint caused by the importing our glasses. This partly eases our conscience. We do this by using the fantastic Eden Projects to plant trees. They also do a huge amount for the local community in the areas in which they plant. Take a look. (edenprojects.org)  Hopefully one day we can manufacture our glasses closer to home.

Rebecca Peters

1 March 2022